In our last post we spoke about setting up your blog, so if you haven’t read that go back and read that before going through this post.
Once you have your blog attached to your website, you’re ready to start optimizing it and customizing it for your own liking. The first part you’ll be focusing on is the look and the feel of your website.
If your website is built in WordPress, Weebly, or one of the other big website platforms, you can easily get a nice professional look to your site.
If you’re on a platform like that you can purchase a “theme” for your website. A theme is pretty much you purchasing a “done for you” customization and them personalizing it from there.
Themes Are The Way To Go
There are literally thousands of themes you can choose from, so it’s a matter of finding one that you like. There are even themes for specific niches where it comes with features that are good for you business.
Let’s say you were a limousine company.. there are themes that have the functionality in them for potential customers to search your inventory.
We just did this for a limo client of ours M&V Limousines Ltd.
That’s pretty cool because years ago that would’ve costs you thousands of dollars to have someone build that for you, and you can literally go and get it for under $100.
Make sure the theme you choose has the blog functionality attached to it. You’ll be able to have all you necessary pages, but then you’ll be able to leverage the power of the blog posts to increase traffic to your website.
That’s the name of the game… traffic. Without it you have no customers. Once they get to you website you want to make sure you have something professional that represents your company well.
Once you’ve customized the theme and you have it where you want it from a visual standpoint, it’s time to start optimizing it and getting it functioning.
It’s Time To Setup Your Website Pages
It’s important to have a handful of pages on your site outside of your homepage. You want your site to look like you’re a solid company and not someone who’s working out of their basement… even if you are
Here are a few of the pages you’re going to want:
An “About Us” page…
This page is a designed to give your potential customers a good feel of who you are. Take some time to write a good bio of yourself, or your company. Don’t just toss a few words on the page.
Many people as their thinking about doing business with you head over to your about page to see if they feel comfortable doing business with you… so tell your story.
An “Our Product/Services” page…
This page needs to explain the products and/or services you offer. Be detailed and express the value that they will receive from your products or services. This is a very important page.
Separate your services onto different pages. The more pages you have on your website, the easier it will be for you to rank in the search engines because Google will look at your site as an authority. Don’t don’t skimp out, make it count.
A “Testimonials” page…
People love to read reviews about what other people think about you and your company. If they don’t see anything from other people and they have to just take your word for how great you are, they might just leave and find someone that has others saying how much they liked that company.
A “Contact Us” page…
Sounds like common sense, right? It’s funny how many websites you go to and there isn’t a contact page. Allow them to call you, send you a message or have you physical location if you’re a local business. Make the page part of the navigation so people can easily get to it.
People like things to be easy. If things are all over the place and it looks like a 5 year old threw your website together, they will leave… even if you have the best product/service out on the market for them.
Now that you have your pages, it’s time to set up your blog. We’re going to talk about that in our next blog post. There’s a bit to getting this set up, but once you do, then you can just focus on driving traffic.
Take the steps in this post, and we’ll see you on the next article!